TV Commercial, social media, outdoor. From idea to post-production. We chose a different, more aggressive approach to a campaign over the traditional “happy family” cliché. “Mollers” Campaign aims at rock cult. We bought the rights to a song by “Jauti”, - the best rock band of the year at the M.A.M.A. 2021 music awards. We involved band members in the shooting which resulted in TV Commercials, outdoor posters, and social media. Slogan,“Awaken the Immunity”, calls to action and defines rock culture as a vital force, which presents “Mollers” as a lively and energetic brand. If we would ask you to close your eyes and imagine immunity, you would probably see a lot of greens and yellows, which are the colours of the brand and this TV commercial ;).